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I had the pleasure to answer some pertinent questions Terrat Stella, for his blog Cogite Vita, a company specializing in the marketing of digital media works on development sustainable.
Extracts
"VitaCogita: Globalisation, single and thinking bestsellers versus cultural diversity, mirage or reality ?
LS: The digital technology in general and Internet in particular will certainly bring us into a new era. They are doing it. That said it is somewhere as tools. What shall we do? How will we use? These are weapons that never declared war, but men!
course, taking a step back, we see that the book market fell right into the trap of the society of spectacle and now in the mainstream culture. The book world has financialised and with the passage of the print edition to the digital edition the book will become a fully fledged media and probably drag (almost) entirely in the hands and wallets of the entertainment industries. But on the other hand, it is indisputable that we've all some flexibility, innovation, creativity, and in any case the possibility to enter and use the tools of digital, some are free. Fan fiction and machinima attest. The digitalization of publishing may also promote bibliodiversity.
For developing countries the shift from print edition a digital edition can open up real opportunities, with a revival of national languages in comparison with those of former colonizers. Which, by association of ideas, makes me ask: what about the French-speaking face of this "world literature" you mention?
What is the most symptomatic, however, the single thought in my opinion, is particularly Germanopratins, while books and reading are changing, the near absence of structures (paper) on these subjects!
The bookseller is it the weak link in the chain the book? Can it really mutate in the digital world while providing a response to readers, anchored in the area?
[...] What do you think of techno-commercial rents prescribers today (such as Apple, Amazon, Fnacbook ...)? The player is not he taken hostage by becoming a consumer box?
[...]
The strategy of the U.S. giant Google for your eBook it appears more open to all players in the book industry?
LS: A priori not. We basically, despite all the analysis that limited visibility to the purposes of developing Google's hegemony. [...] I ask myself the question: will Google does the Tower of Babel of the third millennium?
Do you think that digital and new uses (reading lights, shelves ...) can enhance literacy, learning or training?
[...]
To finish and to discuss practice, the testimony of an expert: Do you a reading lamp or a shelf reading? How do you use? Your impressions?
To finish and to discuss practice, the testimony of an expert: Do you a reading lamp or a shelf reading? How do you use? Your impressions?
[...]"
Prospective Book and Edit - Lorenzo Soccavo - http://lorenzo.soccavo.free.fr 
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