I'm having fun this weekend involving a morning with students of the Master of International Operational Marketing at the University Paris-Ouest Nanterre, on the topic: Digitizing publishing, transformations of the book market.
Presentation
"With the transition from print publishing to digital publishing are emerging new consumption patterns the book. By "sustainable consumption" of the book is meant both the factors that lead to the purchase of a book, the terms of the acquisition practices of reading and its conservation.The book market has suffered from the early 2000s mutations at three levels (reading habits, reading devices, economics), modulated by effects of generational continuities and breaks, both players, as players the interprofessional, and businesses.With the digitalization of publishing the book market changes in depth. The main risk would be perhaps, that beyond these changes was apparently actually a more comprehensive revolution, which, after the markets for music, photo and video, that would impact the book without that the last backup until the last century was its identity and strength. Indeed, historically the previous mutations of books and reading, such as those of the transition from roll to codex, or, publishing ink to the print edition, their times have radically changed society, and had cultural implications, but also sociopolitical, undeniable.Today it is the social networks that generate new practices of communication between members of the human community, and not, as formerly, epistolary networks of authors and readers. Today is the online video that stands out as an accelerator of innovation, we could compare to that which was in the 16th century printing.So: the book market is it soluble in the digital economy? "
Plan
Digitizing publishing, market changes the book.
- General Introduction
- 1 - Disintermediation and new mediators
- 2 - Impact of generational continuities and ruptures
- 3 - Editors pure players in search of a new paradigm
- Conclusion
. Issues and prospects in the short and medium term.
. Theory of the five circles.
train and inform professionals of tomorrow!
With the digitalization publishing the book market turns into depth. So it is capital, not just training, but also to inform both professionals practicing today that the future professionals of the book, but also all those who are or may soon play active roles in the book market, digital or not, in the coming years.
That is why this first collaboration with the University of Paris West gives me great satisfaction and I am listening to all educational institutions or training, aware of issues of current transformations in the book and its market.
I'm going to have this year also pleased to speak with students of the EAC, which includes special schools in the fields of culture, art and luxury. I will come back soon on this blog ;-)
Prospective Book and Edit - Lorenzo Soccavo - http://lorenzo.soccavo.free.fr 
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